When you untether yourself from reality, you are weightless. A high-flying free spirit no longer yearning for life’s firsts. Now boarding, all those who will let go and leave life below.

United in the sky

We took our message to the skies above the busiest burnout hubs, including the Financial District, the Loop, and Silicon Valley.

Giving all those stuck on the ground a little reminder of how far they could go.

Linkedin takeover

When you live on LinkedIn, the only way to get through is to go straight to the source.

Airport Redesign

Leaving life below begins when you arrive at the airport. We gave all our hubs a new elevated look, while reminding you that you are exactly where you should be.

Virtual Postcards

Once you have let go, custom postcards are sent out from your departing flight. Letting everyone know that you are leaving life below.

CW: Chris Hertzfeld

AD + Illustration: Anna Kallajian