Sometimes we think we need alcohol to be confident, charismatic, and vulnerable— to be me 2.0. But the truth is, that version isn’t better, and it isn’t really you. Athletic Non-Alcoholic Brews allow you to be all you, without having to water yourself down.
All you, from you
Athletic Brewing is installing video booths in bars that prompt people to send their future selves a message.
Upon entering the booth, participants will have the opportunity to share a moment of vulnerability, encouragement, or validation with future them.
Participants select when they want to receive their video — one month, one year, or five years from now.
Share your truth and unlock a 16 oz pour from the Truth Tap.
Can redesign
We’re redesigning our cans to help people open up, with interactive affirmations that spark conversation and contemplation.
Step out. Stand tall
Express yourself with a pair of customized sneaks from Athletic Brewing Co. and Converse.
With thousands of color ways, designs, and messages, each pair is sure to be uniquely yours.
Brew Paul
We’re partnering with queen of self-expression herself, RuPaul, to open a sober drag pop up bar during Pride Month.
Where you can purchase our limited edition Pride Month Brew.
All proceeds from the pop up will be donated to The Jim Collins Foundation, which provides financial support for gender-affirming surgeries.
…and of course, we have to top things off with a float at NYC’s Pride Parade.
CW: Chloe McGinley
AD: Anna Kallajian
Nothing is more “all me” than making a font of my own handwriting. Consider the font a gift from me to you. I mean, you did make it all the way to the bottom of the page. You deserve it!