A healthy complexion requires hydration. As experts in hydration, it only makes sense to take over the skincare space. Because what you put in matters just as much as what you put on. It’s time to get your glow on.

The Glow Line — by Pedialyte

Hydrate from within with Grape Glow Spray, Mixed Berry Glow Drops, and Strawberry Glow Serum.

Aesthetic products that smell so good you’ll want to eat them.

Lucky for you, those are the instructions.

To kickoff the launch… we invited the internet’s most famous skinfluencers to an exclusive brand event at a secret club.

The secret club?

… your local Publix

Pedialyte x Publix

We sent everyone home with insta-worthy PR packages, so they could share their fav new #hydrationhack with their followers.

Beauty in the beverage aisle?

Our packaging play caught everyone’s attention, and before we knew it, Publix was the new Sephora, and Pedialyte a thing of pampering.

CW: Chloe McGinley

AD: Anna Kallajian