Rivian believes EVs should not be politically charged. But for some EV owners, politics follow them wherever they drive. Rivian is encouraging Tesla owners to trade in their politically charged, embarrassing EVs for a more positive charge.
We launch the Trade-In program in Austin, Texas. Home of the new Tesla plant. Because we should hit home, where it hurts.
Stand up to ‘EM
We’ll create a bunch of stickers that people can put wherever they want…
Electrify the Public
With all of those unused lithium batteries from traded in Teslas, Rivian will need to recycle. We’ll reinvigorate the public transportation sector in major cities and create an electric bus for those communities. Introducing the RB from Rivian, made from unwanted Teslas.
Shelsa
And for anyone who isn’t ready for a complete trade-up to a Rivian, we offer a car kit that will transform your Tesla, so you won’t have to be ashamed to drive it around anymore. Our Shelsa car kit is a brand-new outer shell that hides the fact that you ever owned a problematic EV. We’ll give the kits away to embarrassed Tesla owners who reach out, ready for an auto makeover.
And the finishing touch? A bright, airy, and refreshing new car scent to get all that offending musky smell out of there.
AD: Anna Kallajian